Senior Manager Marketing Automation and Campaigns
CMiC, Canada
Job Description
ABOUT CMiC
As an industry pioneer, CMiC delivers complete and unified ERP and field solutions for construction and capital projects firms. CMiC’s powerful software transforms how firms optimize productivity, minimize risk and drive growth by planning and managing all financials, projects, resources, and content assetsfrom a Single Database Platform. With customers throughout North America, CMiC serves one-quarter of ENR’s Top 400 Contractors and hundreds of small and mid-sized construction firms, from general and specialty contractors to heavy/highway and project owners. For more information, please visit www.cmicglobal.com
Location: CMiC HQ, Toronto
Reports to: Director of Marketing
Status: Permanent Full Time
ROLE OVERVIEW
The Senior Manager for Marketing Automation and Campaigns is responsible for creating and executing marketing campaigns designed to attract new customers. They will work with a variety of different teams, including sales, customer service, product development, etc., to develop strategies that will help the company grow. This individual must be a revenue-centric marketer with seasoned skills in inbound and outbound marketing with hands-on experience with Pardot and Salesforce.
KEY RESPONSIBILITIES amp; DELIVERABLES
- Develop, maintain, and execute demand generation plans aligned with business goals.
- Develop a deep understanding of customers, products, and the buyer’s journey.
- Work closely with other departments to build cross-functional cohesion.
- Present to upper management to get buy-in and secure budgets, as well as report results.
- Create personas in conjunction with Product Marketing tied to specific customer needs and preferences.
- Leverage ICP specs to grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.
- Ensure that content reaches the right part of the sales funnel at the right time.
- Collaborate with sales and marketing to build programs that support sales enablement.
- Leverage and create marketing automation for lead management to streamline, automate, and measure all marketing tasks and workflowsspecifically in Pardot and Salesforce.
- Measure, analyze, and report campaign performance
- Partner with SDR team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team
- Develop a comprehensive demand generation strategy and plan across multiple inbound and outbound channels to drive MQLs
Requirements
- Bachelor’s degree in business, marketing, or related field
- Minimum of 4 to 6 years of full-time marketing experience
- 4+ years of demand generation/campaigns experience
- 4+ years working within Pardot and Salesforce.com
- Experience implementing enterprise-level demand generation programs
- Tactical, hands-on experience with lead scoring, lead forecasting, reporting, and analysis
- Proven experience working with paid media and content syndication vendors
- Experience developing compelling messaging and voice across all digital channels
- Experience managing third party vendors including agencies and contractors
- Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
- Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
Benefits
- Competitive benefits Package (including Health amp; Dental benefits)
- Paid vacation and personal days
- Quarterly townhall meetings where all employees are encouraged to participate in open discussions
- An active Social Events Committee (past events include annual seasonal parties, pool and bowling tournaments, karaoke nights, Game nights, BBQ’s, and more)
- Health and Wellness focus including virtual yoga classes and wellness webinars
- RRSP Matching Program after 2 years of employment
- Availability for some remote work
- Experience in a rapidly growing, socially responsible corporation