Senior Manager, Product Marketing, Partner Programs
Aviso Wealth, Canada
Job Description
Aviso Wealth:
At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to service, partnership, and innovation. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic culture sets Aviso Wealth apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.
The Opportunity:
We’re looking for a Senior Manager, Product Marketing, Partner Programs to join our Product Marketing team.
This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON.
Reporting to the Director, Product Marketing, the Senior Manager, Product Marketing, Partner Programs will develop and execute B2B and B2B2C partner programs in support of the Credit Union Wealth (Aviso Wealth Management), Aviso Correspondent Partners, and Digital Wealth (Qtrade) teams working to scale marketing efforts to deliver against the strategic plan and annual targets. This is a unique role which will require B2B2C strategic thinking and execution. You will drive the growth of Aviso Wealth client acquisition through the partner channel, strengthening our relationship with our Credit Union partners.
We’re focused on evolving the partner ecosystem and you’ll take the lead on the Channel Partner Marketing program, helping to drive partner profitability, and product awareness. To do this, the key areas of responsibility for this role includes go-to-market planning and execution, partner experience, business operations, analytics and insights, and thought leadership.
If you have a proven track record of success in channel marketing, you’re obsessive about performance and this excites you, keep reading.
We are looking for a leader and hands-on practitioner who can work cross-functionally to develop and execute go-to-market activities, gaining partner and internal alignment, producing messaging, co-marketing programs, and supporting content deployment. You will develop and implement to-partner and through-partner messaging and tactics that differentiates Aviso Wealth’s products and services.
We’re seeking a collaborator, with direct ownership and accountability for the creation of scalable marketing campaigns that our partners can use to drive awareness and generate demand, extending our products and services into the ecosystem. You will act as the primary marketing contact for these programs with regular participation in team calls, meetings, and planning sessions.
The ideal candidate brings three core competencies to the team: a self-starter with a strong bias for action and a can-do attitude; strong channel program manager with proven expertise and a passion for quality execution in the B2B2C space; someone who not only excels at execution but adopts a strategic approach to problem-solving and planning with an efficient mentality, finding the best path to scale, not the hardest.
Who you are:
- Service You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
- Execution You are committed to achieving your goals and to succeed. This includes focusing on getting things done, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
- Collaboration You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
- Leadership You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members
What your day looks like:
You’ll become an expert of the CU Wealth, Aviso Correspondent Partners, and Digital Wealth marketing strategies and align our goals