Senior Manager, Product Marketing, Digital Wealth
Aviso Wealth, Canada
Job Description
Aviso Wealth:
At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to service, partnership, and innovation. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic culture sets Aviso Wealth apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.
The Opportunity:
We’re looking for a Senior Manager, Product Marketing, Digital Wealth to join our Marketing team.
This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON, and infrequent travel to Vancouver, BC may be required.
Reporting to the Director, Product Marketing, Digital Wealth, the Senior Manager, Product Marketing, Digital Wealth is responsible for direct-to-consumer marketing with full responsibility across the customer lifecycle. You will effortlessly switch between tactical and strategic mindsets with an emphasis on utilizing data to improve performance.
This role is responsible for driving increased revenue by developing programs and initiatives to acquire new clients and strengthen relationships with clients throughout their lifecycle by driving high value behaviours, reducing churn, and increasing lifetime value.
Who you are:
- Service You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
- Execution You are committed to achieving your goals and to succeed. This includes focusing on getting things done, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
- Collaboration You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
What your day looks like:
You are passionate about being the voice of our customer and understand the importance of being an advocate for them with the ability to explain the value of highly technical concepts in human, relatable, compelling language. As a data-driven, business-minded marketing expert, you will leverage data to uncover meaningful insights in this high growth DIY Investing industry.
Growth amp; Lifecycle Marketing
- Create and execute always-on marketing programs to drive growth and engagement in a cohesive manner using data-driven approach involving testing and ongoing optimization
- Conceive and implement integrated marketing programs for new and existing clients, including onboarding, cross-sell, retention, and platform adoption programs to drive KPIs such as asset growth, retention rates, platform usage and customer satisfaction
- Accountable for public website content and landing pages, optimizing the site, and ensuring it is up to date and accurate at all times
- Lead marketing campaign analytics, constantly looking for opportunities to optimize current programs and enhance future programs
- Responsible for the creation and distribution of monthly (and ad hoc) emails and newsletters, operational and other communications leveraging content team and email specialist
- Lead cross-functional teams to plan, execute and measure marketing programs per defined KPIs, work effectively with internal stakeholders from Business, Analytics, Service Centre, IT, Compliance, Legal and Sales
- Identify friction points in customer journeys and come up with relevant recommendations or A/B testing approaches to reduce friction
- Use customer journeys, segmentation, and insights to develop tailored marketing programs that drive greater engagement
- Create compelling and strategic presentations to obtain buy-in and alignment from executive team and key stakeholders
- Be a champion and advocate of the Qtrade brand, ensuring adherence to brand standards in all marketing materials
- Work closely with Email Specialist, Content Lead, Business and Analytics to create a well-oiled machine that is constantly experimenting, A/B-testing, and optimizing the