Content Marketing Manager (Temp)
Swapcard, Canada

At Swapcard, we build communities by empowering meaningful connections and know it all begins with a strong community of our own. We believe that diverse collaboration brings us closer to embracing change and propels us to form the ideas of tomorrow in an ever-evolving world.
Powered by artificial intelligence, Swapcard is the only end-to-end community platform for virtual and hybrid events. Behind this vision, stands a passionate, curious, and down-to-earth team. We believe an environment of trust, autonomy, and support is integral to our success. As a result of putting people first, career evolution and rapid growth have become regular commodities.
With 42 nationalities amongst a team of more than 200 innovative minds, we enjoy an open-minded environment where opinions and ideas are encouraged and exchanged freely in order to create a product and company we can all be proud of. We’ve also learned that the more moments we share, the more comfortable, communicative, and confident we are when working together. That’s when the real magic occurs.
And the best part? Swapcard offers full remote opportunities, which means you’ll be able to bring your best self to the table no matter where in the world you are located! We fully support and empower an international environment, where all cultures, mindsets, and backgrounds are equally welcome and appreciated.
Our Values Curiosity: Rapid growth and evolution are the results of our endless quest for new knowledge and understanding. We’re interested in our peers and their concerns. Anything novel or innovative excites us. Open-mindedness: Feedback and ideas can be exchanged freely, without being taken personally. We welcome Swapcardians of all sorts and learn from each other’s personal and professional experiences. Humanity: Empathy encourages a kind and down-to-earth environment where we all feel comfortable and free to be human. We never have to wear a mask or hide who we are. Resilience: We have a desire to win and don’t take no for an answer. We prefer the term experiment over failure. We are solution-oriented and find innovative approaches to succeed. Ambition: Nothing is impossible. We're always striving to get better, seize opportunities, and reach the top. We are encouraged to dream big and believe in ourselves.

Swapcard is looking for a talented content marketing manager to help with our content ideation, content creation, and top-of-funnel lead generation efforts. You will work closely with other teams with Swapcard to execute editorial and social content marketing efforts, and to help scale our web presence through SEO and viral content strategies.
What you'll be doing:
* Drive top-of-funnel lead generation* Help set and execute Swapcard’s content marketing strategy* Creation SEO-optimized content to help expand our SEO presence and grow our non-branded and branded search traffic* Create and repurpose content for blog, social media, blog, webinars, videos, speaking sessions* Work closely with product, growth, and other marketing teams to ensure alignment in content planning* Rolling up your sleeves to help draft and edit copy* Bring fresh, new content ideas to the team* Optimize our website and build pages to increase traffic based on SEO* Improve our content quality, readability, and resulting lead-gen* Work with our design team to improve our content experience* Regularly track and maintain inbound traffic KPIs
Your profile
* 4+ years of experience in content marketing* Experience in SaaS or B2B industries* Proven experience with SEO writing and optimization* Experience testing and optimizing content and CTAs to drive engagement* Experience in or knowledge of the event industry a plus* Experience with CMS and/or CRM systems* Positive, can-do attitude* Team player with an enthusiastic attitude and entrepreneurial spirit* Startup mindset: team-oriented, ready to learn, adapt, amp; initiate quickly* Eager to adapt to new tools and workflows as well as suggest improvements* Appetite for growth, curious to learn new things, and expand skillset Your profile

• 4+ years of experience in content marketing
• Experience in SaaS or B2B industries
• Proven experience with SEO writing and optimization
• Experience testing and optimizing content and CTAs to drive engagement
• Experience in or knowledge of the event industry a plus
• Experience with CMS and/or CRM systems
• Positive, can-do attitude
• Team player with an enthusiastic attitude and entrepreneurial spirit
• Startup mindset: team-oriented, ready to learn, adapt, amp; initiate quickly
• Eager to adapt to new tools and workflows as well as suggest improvements
• Appetite for growth, curious to learn new things, and expand skillset

Reasons to join us* International team with 42 nationa