Product Marketing Manager - Open Banking
Flinks, Canada

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About Flinks

Flinks builds the data infrastructure powering digital finance.

We are driven by our core belief that consumers should own their financial dataand reap the reward of that ownership. And in turn, we empower our fintech and bank clients with the data tools they need to digitize their services and innovate with new products that delight their clients.

Today, fintech startups powered by Flinks trail-blaze the future of our industry. Meanwhile, banks that partner with Flinks to implement open banking drive product innovation, adapt their culture, and move ahead of their competition.

About the Role

Product Marketing at Flinks is a unique role at the intersection of strategy, digital marketing amp; sales enablement.

As a product marketing manager, you’ll collaborate closely with the Sales team to facilitate and solve complex enterprise deals, work on launching new features and products to market, define positioning company wide and more.

You’ll use a mix of creativity, analytical and strategic marketing skills to imagine campaigns and deliverables, bring them to life using skills such as copywriting, storytelling and more, and analyze the results.

You’ll work specifically on our open banking product, Outbound, and on our connectivity product.

What you’ll be doing

• Establish a deep understanding of Flinks’ connectivity amp; outbound products, target audience, buyer persona, and competitive landscape.
• Collaborate closely with the Outbound team to plan, advise and execute on key product marketing initiatives in order to accelerate pipelines and conversions.
• Develop engaging product marketing content, including market-facing content (website copy, blog posts, emails, decks) and internal-facing content (battle cards, RFP edits and more).
• Build go-to-market plans and launch campaigns for new product development, from messaging and positioning framework to high-impact sales collaterals.
• Conduct marketing analysis through competitive research and translate them into UVPs that help Flinks’ product differentiate and win in the competitive landscape.
• Collaborate closely with the Senior PMM and marketing team to align roadmap and production.

Who you are

• 5+ years of strategic marketing experience at SaaS company, with proven track record of supporting sales amp; product teams
• 3+ years of working in product marketing role
• Demonstrated interpersonal skills with strong ability to collaborate effectively with multiple stakeholders and cross-functional teams
• Outstanding prioritization and project management skills, plus the ability to meet deadlines in an agile environment
• Equal parts strategic, analytical, and creative
• Powerful storyteller: written, verbal, and visual
• Fintech or SaaS enterprise product marketing management, preferred

The Interview Process

• Talent Acquisition Lead
• Product Marketing Manager amp; VP of Marketing
• Work Sample
• Meet with the Squad

If we’ve piqued your curiosity, you can check out our Constitution Act to find out more about Flinks’ origins, values and culture.

À propos de Flinks

Flinks crée l'infrastructure de données qui alimente la finance numérique.

Nous sommes motivés par notre conviction fondamentale que les consommateurs doivent posséder leurs données financières et récolter les fruits de cette propriété. En retour, nous donnons à nos clients fintech et de la banque les outils de données dont ils ont besoin pour numériser leurs services et innover avec de nouveaux produits qui charmeront leurs clients.

Aujourd'hui, les entreprises en démarrage fintech propulsées par Flinks marquent l'avenir de notre industrie. En même temps, les banques qui travaillent en partenariat avec Flinks pour mettre en œuvre des services bancaires ouverts sont à la pointe de l'innovation, adaptent leur culture et devancent la concurrence.

À propos du poste

Le marketing produit chez Flinks joue un rôle unique à l'intersection de la stratégie, du marketing numérique et de l'aide à la vente.

En tant que directeur du marketing produit, vous collaborerez étroitement avec l'équipe des ventes pour faciliter et résoudre des affaires d'entreprise complexes, travailler au lancement de nouvelles fonctionnalités et de nouveaux produits sur le marché, définir le positionnement de l'entreprise à l'échelle de l'entreprise et plus encore.

Vous utiliserez un mélange de créativité, de compétences analytiques et de marketing stratégique po

Job Rewards and Benefits