Senior Product Marketing Manager
Acuity Insights, Canada

Acuity Insights is an EdTech product and research company in a high-growth phase:

We have a clear vision and product roadmap, a newly designed and launched market category, preparing to debut new product names, and expanding into new vertical markets.

Right now, we are seeking a seasoned product marketer with deep market and competitive intelligence expertise to lead our marquee product line, advance our leadership and growth in existing markets, and launch us into new markets.

As Senior Product Marketing Manager for our Admissions products, you have the chance to develop and lead strategic plans, synthesize insights to drive product roadmap prioritization and considerations and present plans and recommendations to senior leadership for buy-in.

To build your understanding of the motivations and needs of our market, you’ll lead and conduct market research in close collaboration with cross-functional teams.

In partnership with our Product Management team, you get to prioritize roadmap developments, pilot and launch new products, create and execute winning go-to-market strategies for new products, features and services, and ensure the in-market success of existing products in your portfolio.

In this role, you’ll lean on your knowledge and strengths to create and test compelling, segmented product messaging, pricing and packaging, internal communication and enablement, and communication campaigns. You will also build out your knowledge base of buyer personas, competitive intelligence and battle cards, and other enablement collateral.

As a core member of our Product Marketing team, you get to leverage your knowledge and lessons learned to optimize our go-to-market process, ongoing product communications and market intelligence strategies. That also means you’ll partner closely with the Director and other team members to align on better product marketing processes and practises and drive product marketing strategies.

The Senior Product Marketing Manager role is a full-time position and reports to our Director of Product Marketing. We welcome applications from across Canada.

• Define growth opportunities and craft long-term strategies (1-3 yr) for your product categories
• Lead cross-functional working teams related to your product categories, ensuring key project stakeholders and leadership are engaged and updated appropriately on the strategy and key project status
• Work closely with product management to provide market and competitive insights that help with the evolution of products and solutions in your portfolio and ensure ongoing collaboration on bringing products, solutions and features to market
• Work closely with Sales, Customer Success, Enablement and other Marketing team members to support revenue goals for your product portfolio
• Assist in establishing common practices amp; expectation setting across PMM function
• Consolidate and synthesize information from a variety of internal and external inputs to inform product roadmap prioritization and go-to-market strategies
• Lead, coordinate and execute go-to-market plans, including enablement, internal communication, and external campaigns
• Make packaging and pricing recommendations based on market, customer and competitive intelligence
• Enable Sales, Customer Success and the rest of the organization with powerful collateral and proven, consistent messaging for each product
• Perform ongoing market research and competitive intelligence to evaluate opportunities and risks
• Have a deep understanding of the customer lifecycle and identify opportunities for growth and optimization
• Set, track and measure goals on short and long-term scales

• Have established a cadence for influencing roadmap plans and prioritization
• Have a 1-2 year vision for your product category that considers acquisition, engagement and retention: roadmap, narrative, GTM calendar amp; cadence, and lifecycle management
• Have made recommendations to improve processes and inform overarching product marketing strategy
• Actively contribute to annual and quarterly goals (WIGs and KRs)
• Have an intimate understanding of our customers and their needs
• Be known as a subject matter expert who is viewed as being curious, caring, and driven to solve complex problems using smart marketing initiatives
• Be a source of new ideas around strategy for driving sales and product-led growth
• Be known as a champion of cross-functional meetings and workshops that drive collaboration and proper prioritization of marketing activities

• Are a seasoned B2B product marketer who has had a chance to hone your craft through professional training and varied experiences, developing go-to-market str

Job Rewards and Benefits