Senior Manager, Product Marketing, AM
Aviso Wealth, Canada
Job Description
Aviso Wealth:
At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to service, partnership, and innovation. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic culture sets Aviso Wealth apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.
The Opportunity:
We’re looking for a Senior Manager, Product Marketing to join our Marketing team.
This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON.
Reporting to the Director, Product Marketing, the Senior Manager, Product Marketing is responsible for developing and executing compelling go-to-market plans that will increase product penetration within both the credit union and third-party financial advisor intermediary distribution channels.
If you have extensive asset management marketing experience, are obsessive about performance and demonstrate strong data-driven decision-making capabilities, digital marketing, and building cohesive marketing programs that fulfill on business strategy, keep reading.
Our dream candidate is driven, collaborative, and has a proven track record of building new content to deploy cohesive end to end multi-channel marketing programs, product launches and sales enablement tools successfully. You have a growth mindset, always strives for continuous improvement, and excited by performance optimization. You are someone who enjoys operating in the weeds with a get-it-done-right attitude. You understand the importance of Due Diligence and has the passion and experience to drive innovative marketing strategies for Asset Management.
The Senior Manager, Product Marketing will partner with the Asset Management (NEI Investments) business line to deliver results aimed at strengthening awareness and the competitive positioning of this business across target markets, as well as achieving market adoption and division growth objectives. The range of responsibilities includes market analysis, competitive analysis, content development, communication, and promotion of key products and solutions using a variety of channels.
You bring solid execution skills, including a willingness to roll up your sleeves and do what it takes to create lasting value and product line revenue growth.
Who you are:
- Service You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
- Execution You are committed to achieving your goals and to succeed. This includes focusing on getting things done, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
- Collaboration You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
What your day looks like:
- Develop and execute go-to-market plans for the Asset Management business line in collaboration with division leadership, internal cross-functional teams, and external stakeholders
- Understand the competitive landscape, customer insights and digital trends to develop segmentation strategies and product positioning
- Engage with stakeholders and leaders to gather content and feedback in developing/refining relevant and compelling marketing programs, and messaging
- Build and execute plans that differentiate our products and position them as industry-leading solutions
- Develop campaign and program marketing briefs and plans
- Lead the development and implementation of campaign and program launches, marketing programs, events, sales enablement (fact sheets, case studies, tools, etc.), PR/influencers, advertising, social media, working with a cross functional team of business and marketing professionals
- Monitor results and optimize plans to deliver value and achieve targeted KPIs
- Ensure compliance with communication policies, procedures, and brand standards
- For