Senior Growth Marketing Manager
Float Financial Solutions Inc., Canada
Job Description
About Float
Float is one of Canada’s fastest growing companies, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies!
At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts, feedback, and differing opinions so we can continue to improve. We do our best to keep our decision making decentralized so that all team members contribute.
Our product
Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We’re making finance more accessible and saving companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision. Join us!
About the Senior Growth Marketing Manager role
We are looking for a tenacious Senior Growth Marketing Manager to develop and scale Float's top of funnel growth engine. This position requires a curious, scrappy, growth-oriented mindset and deep skills in B2B growth marketing. You will be extremely hands-on in driving and executing growth strategies and tactics from start to finish.
As the Senior Growth Marketing Manager at Float you’ll:
- Design, build and iterate on our customer acquisition funnel to drive consistent month over month growth
- Continuously test and experiment on new ways to generate top of funnel pipeline, using this feedback loop to identify growth channels to scale
- Own the planning and execution of demand gen campaigns across digital and offline channels
- Own our website performance, using CRO experiments to achieve best-in-class conversion rates and bring website visitors into our funnel
- Work with our external performance marketing contractor to invest in profitable performance marketing channels
- Partner with our sales team to ensure quality lead delivery and proper follow-up
What your week-to-week looks like:
- Execute on multiple growth experiments - ship fast and often
- Review funnel data to identify opportunities for further experimentation
- Design and execute demand gen campaigns around key product launches, working collaboratively with our Product Marketing Lead
- Report on and share findings from growth experiments with the broader Float team
Requirements
You’ll be great in this role if:
You have a great track record. Ideally you have 5+ years experience in a growth marketing role at a high growth organization including 2+ years experience in an early stage startup (Seed or Series A) where you had to build from scratch.
You are an owner. You have owned a pipeline or revenue goal before. You have experience being fully accountable for increasing growth metrics and have achieved or exceed targets for at least 2 consecutive years in prior growth roles.
You’re a technical marketer. You operate with a data-first mindset and have excellent analytical skills, including an understanding of experimental test design, audience segmentation, tracking, and interpreting results.
You are an innovator. You are curious and relentless in your pursuit of growth targets and are excited to operate in a scrappy way. You have experience unlocking growth through creative problem solving.
You’re driven and action oriented. You have an extremely strong work ethic and approach each situation with energy and enthusiasm. You are committed and determined to achieve or exceed expectations and act with a sense of urgency.
This role won’t be a fit if:
- You like to play it safe
- You are not a self-starter
- You do not like to work independently
- You have no prior experience being accountable for pipeline or revenue targets
- You don’t like ambiguity
- You don’t know how to build marketing programs from scratch
- You don’t like regular feedback on your work
- You have poor attention to detail
- You like to use the same marketing playbook that everyone else is using
Don’t meet every single requirement? If you’re excited about this role, and you strongly align with our values but your past experience doesn’t align perfectly, we encourage you to apply anyway. You m