We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.The Product Marketing team plays a critical role in driving growth and adoption at 1Password. We are responsible for leading go-to-market, championing the voice-of-the-customer, and building cross-functional collaborative strategies that improve outcomes throughout the product life cycle and sales process.
We’re looking for a Product Marketing Manager to lead and take charge of our developer product marketing strategy. This role provides the unique opportunity to partner closely with our developer relations, product management, engineering, integrated marketing, and sales teams to deliver winning strategies that drive developer awareness, acquisition, engagement, and a compelling product roadmap and story.
This is a remote opportunity within Canada and the US.What we're looking for:
- 3+ years in developer-focused marketing with 5+ years of total experience (ideally having spent time working on SaaS, apps, or security marketing).
- You have led and managed comprehensive go-to-market strategies including cross-functional launch plans, audience segmentation, product positioning, messaging frameworks, competitive analysis, and setting clear goals.
- You can strategically partner with product, engineering, developer relations, and marketing to create compelling programs, campaigns, and strategies to build awareness, drive acquisition and engagement, and generally strengthen the relationship between 1Password and developers.
- You understand how to identify opportunities and build relationships with partner companies in an effort to jointly promote developer solutions and drive additional consideration for 1Password in the developer community.
- You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.
- A data-driven mindset and the ability to analyze key feature metrics and drivers in order to deliver product optimization, user adoption journey, and marketing campaign recommendations.
- Culture is important to you. You value supporting others, listening and learning, winning as a team, and ultimately having fun with the people you work with.
- You are a strong communicator who’s able to navigate the unique challenges of a remote-first workplace and distributed team.
- You enjoy researching and understanding technical topics so that you can lead the marketing team in effectively communicating with the developer audience.
- You are a self-starter and enjoy leading the way on projects where there may not be a clear roadmap to follow.
What you can expect:
- Own the story: Create positioning and messaging frameworks for our developer products, personas, and features by working closely with product and sales to understand developer needs and pain points.
- Launch the product: Build and drive the strategy for launches by building plans and partnering with integrated marketing, public relations, brand, social, sales, and customer success teams.
- Voice-of-the-customer: Champion the needs and pain points of developers through customer interviews, market research, and engaging with sales teams.
- Be data-driven: Provide recommendations on how to grow the developer community, open-source contributions, and product adoption by analyzing campaign performance, win/loss data, and feature usage.
- Bring your unique perspective: Develop and implement best practices and frameworks that improve outcomes for the company.
- Work collaboratively: Partner closely with Developer Relations, Product Management, Engineering, as well as other marketing roles focused on the developer audience.
United States-based roles only:Minimum annual salary for this role is $111,000USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off and, where applicable, participation in our incentive programs. All employees are owners of 1Password and receive an equity grant as part of their total package. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
What we offer:We believe in working hard, and resting hard. We’re always looking for new wa